Snack by NTUC Income
The Brief: Create a snappy, relatable and memorable brand film to relaunch SNACK by NTUC Income, a micro-insurance that works by rounding up your daily purchases by 30-50c and contributing the amount to your premiums.
As the product rated relatively low in awareness, we decided to put ourselves in the shoes of someone hearing about it for the first time. And our honest-to-god reaction was that’s amazing. That just makes sense. That’s just so convenient. And to summarise that all into one word, our ear-worm of a campaign line:
FWAAAH
Free insurance with your groceries? FWAAAH. SNACK.
Free insurance with your food? FWAAAH. SNACK.
Free insurance with your food? FWAAAH. SNACK.
Free insurance with your zoo visits? FWAAAH. SNACK.
30s Spot
Key Visuals
6s Bumpers
Banner Adaptations
